Just few short years
ago now if you hired a SEO expert to engineer your website, you could be almost
guaranteed an increase in your website traffic without having to do too much in
the way of actually writing good and relevant content for your website
pages. Tweeking the SEO stuff seemed to
be the magic bullet that got you back on target.
Then something happened to all of that and
the search engines kept changing the rules.
SEO tricks no longer produced the desired results, in fact engaging in SEO tricks would get you even further behind in search rankings. Justice at last! Gasp! People actually want and need to find
honest and useful information on line.
Fast forward to right now, and good website content is being
rewarded as never before. Not just good
content but all your on-line activity in the form of social media use, website
updates and other measures of an active and vibrant web presence are now what gets
rewarded by the Search Engines.
A lot
of the special rules were we told to apply to on-line writing don't matter as
much. What really matters is the truth
and passion you exhibit on-line and how
you connect with your audience. Videos, photos, engaging content, social
media presence and participation, all these things add up to a more real and
less contrived experience.
Google+
activity and engagement will reward you with better search rankings on Google
and help drive your traffic numbers in the direction you want - Up!
Plan to spend time each week on a regular basis engaging in
content creation for your site, blogging, using relevant social media and
thinking how best you can serve your audience.
Put these activities into your on-line calendar and make sure to do the
work - it doesn't take long, it just needs doing.
As an on-line copywriter I help clients do just that. Too busy to write your own content? then farm
some of it out. I specialize in writing
content for the arts and crafts business, alternative health, fitness, and baby boomer marketing .
