The Easiest New Business to Find is Right in Front of You

As Business Owners we are always scouring our brains for ways to attract new business.  If it's something new and sexy it must be the answer - Twitter, Facebook, LinkedIn, Plaxo.  A  miriad  of other social or not so social media sites that magically provide us with  instant access to all those people in high places who make the decisions to hire your small business.  I'm not saying that you shouldn't try these tactics, of course you should.  In the end, however, people do business with people they already know and trust.  Where do we find these people?  Our previous satisfied clients data base.  They  are a goldmine of opportunity that often goes completely untapped for the very reason that they are so obvious. 

There is a fine line, in my opinion, between staying in touch with people on a regular basis - maybe once a month - and being downright annoying with too frequent contact that verges on Spam.  I'm sure you all have people who you know who email you constantly about everything.  After a while I get so annoyed that I just put them on my Spam List and thus solve the problem.  Unfortunately, if they did have some message or offer that could possibly interest me, it is now completely lost to me.    See my next post here in a day or two for the way around this problem.........