One of the most important things you can do to improve the content of your Front Page is to ask yourself this question. “Does this page address the concerns and needs of my Site visitor?”
If the content of your Front Page is all about your qualifications, experience and education, the answer is “No”.
If the content is all about how great your company is – then the answer is “No”.
If the content is all about how great a consultant you are....well, you get the picture.
You have spent an incredible amount of time, money and energy getting your web site visitors to your site, please don't immediately turn them off with “how great we are” content. This will result in a quick click off. Your visitors have a particular need or problem that they feel your website may address, otherwise they wouldn't be there. There is, of course, a place for how great you and your company are on your website - it just isn't on the Front Page.
Give them what they crave – the answer to what they are seeking.
I'll be blogging on tips for better content writing a couple of times a month. So next time we'll talk some more about giving your site visitors what they crave.
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